Marketing 3 essential WHATS
Before you talk,
Before you write,
Before you design,
Answer those 3 questions:
What do you want them to know?
What do you want them to feel?
What do you want them to do?
If these aren’t clear, you’re not ready to start crafting.
Doesn’t matter if you’re writing for a homepage, designing a logo or preparing a mailshot – clarify those three WHATS or you might miss the target.
It’s OKAY to say “I don’t need them to know anything yet” – just develop a feeling towards the brand. It’s OKAY to set the Call To Action before providing the knowledge or any other combination. But, It’s NOT OKAY to leave any of it to chance.